Mike Montague interviews Jurgen Strauss, marketing innovator and host of the Innovabuzz podcast, on How to Succeed at Marketing to Your Ideal Client In this episode:
- Target your marketing
- You have two ideal clients to market to
- Ideal attitudes to succeed at marketing
- How to prequalify your ideal client
- It’s all about communication
- Empathy maps
- Ask good questions and follow up questions of your ideal clients
- How Jurgen defines success
- Best attitude, behavior and technique
Find Jurgen at https://innovabiz.com.au/ or subscribe to his podcast here: https://podcasts.apple.com/us/podcast/mike-montague-how-to-have-sales-conversations-knowing/id907785670?i=1000450029832
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